The Secret to Buying Art With Confidence
Buying art for the first time can be an extremely intimidating process. There are literally hundreds of First Nations artists and thousands of paintings, carvings and other pieces to choose from. Where do you begin? And how do you know you’re making the right choice?
As a novice collector, you may not know which artists are good investments, what pieces will work in your home or whether the price of a piece is, in fact, reasonable. If you have an idea of what you like but can’t express it in words, unearthing the right piece can take forever. If you’re not sure what you’re looking for, the process is even more difficult.
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Many first-time art purchasers begin the search in galleries. While this can be an effective way to find your first beloved piece, it doesn’t work for everyone. Galleries offer a limited selection so you may have to visit several before you can find First Nations art you love.
In addition, many first time buyers have had the unpleasant experience of inadvertently leaving the gallery with a piece they don’t really want, simply because they were intimidated by gallery staff.
So how can you make your first art purchase with confidence?
Enter the art consultant.
“When I talk to a first time buyer, I make the process less intimidating, more convenient and a lot easier,” says Denise Bezanson. Owner of Bezanson Art Consulting Inc. in Vancouver, B.C., Bezanson has been helping people buy art for 25 years. Many of her clients are first time buyers nervous about making their first purchase.
Art consultants take the pain out of buying art, offering many benefits for first-time buyers and seasoned collectors. For example, Bezanson happily does your hunting for you, seeking out paintings she thinks you may like after an in-depth introductory discussion with you. Then she loads 20 or 30 paintings into her van and visits the client at home so you can actually see the paintings on your walls.
A good art consultant won’t choose your art for you. “I think most people are smart and they know what they like. They don’t need to be told what they like,” says Bezanson. Instead, the consultant will provide you with a number of paintings and ask for your feedback on each one. She or he will also be able to tell you which artists are better investments, if investment potential is important to you.
Another benefit? Your art consultant acts as another pair of eyes—very educated eyes. So if you’re not sure if a particular painting works in a certain spot in your home, you have someone with expertise to help you make your final decision.
Art consultants exist across Canada, so you shouldn’t have too much trouble finding one. You will need to do a bit of research to ensure you hire someone you trust. Ask questions:
- How long have you been an art consultant?
- What are your credentials?
- Are you familiar with First Nations art and artists?
- What is the process?
Look at testimonials and get a feel for the person. “Honesty is very important,” Bezanson states. If you feel like the consultant’s first priority is to sell a painting rather than help you find the right painting, look elsewhere.